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Efforts to Address Alcohol-Related Problems |
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Underage drinking prevention activities |
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The Law Prohibiting Minors from
Drinking was enacted in 1922 and prohibits the drinking of alcoholic
beverages by persons under 20 years of age. It also imposes fines
on parents and guardians who fail to prevent drinking by minors
and on businesses who sell alcoholic beverages to minors. Aware
of the social responsibilities of brewers, the Brewers Association
of Japan works to prevent underage drinking as directed by the law.
For example, in 1987 it formulated the Self-Governing Regulations
on Beer Advertising Activities for the purpose of ensuring that
the advertising activities of the brewing industry were appropriate.
These regulations restrict both advertising to minors and the
content of the advertising itself. For example: |
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- No advertising on television and radio programming directed
to minors.
- No use of minors as the main models in advertising.
- No advertising in media directed to minors or use of characters
created for products directed to minors.
- All newspaper and magazine advertising to bear wording indicating
that underage drinking is prohibited.
- No use of driving scenes, scenes associated with driving or
other expressions that would encourage driving under the influence
of alcohol.
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Initiation of the "STOP! Underage Drinking" Project |
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 On
October 1, 2005, the Brewers Association of Japan, together with
its five member brewers, initiated the "STOP! Underage Drinking"
Project to prevent underage drinking.
The "STOP! Underage Drinking" Project represents a
further enhancement of underage drinking prevention activities
that the Association and the five member brewers have been engaged
in for many years. Recent years have seen renewed interest in
alcohol-related problems, and in 2005, for the first time all
five brewers have adopted a symbol mark and slogan. The Association
looks forward to working with parents and adults to use this new
project to develop new programs to prevent underage drinking. |
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Promotion of moderate drinking |
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Drinking patterns change together
with lifestyles and today are moving away from "drinking to
get drunk" to the enjoyment of alcoholic beverages as a part
of everyday life.
Japan has traditionally considered alcohol to be "the best
of all medicines" according to an old saying, and studies
confirm that moderate drinking has health benefits. However, excessive
drinking can cause a great deal of damage. Young people in particular
tend to "chug-a-lug," putting them at risk for acute
alcohol poisoning. For the young, alcohol is all harm and no benefit.
This style of drinking does nothing for one's health and in many
cases leads to death. Whatever you do, don't chug.
The Japan Health and Alcohol Incorporated Association was established
in July 1980 to conduct scientific research and training on alcohol
and health issues, including the promotion of moderate drinking.
The Brewers Association Japan, together with other alcoholic
beverage industry associations, participates in and supports the
activities of the Japan Health and Alcohol Incorporated Association
as it disseminates knowledge regarding correct consumption, promotes
moderate drinking, and studies the relationship between alcoholic
beverages and health. We also engage in a wide range of other
activities to contribute to the maintenance and enhancement of
human health. |
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Regarding adult drinking, in 1961
Japan enacted the Law to Prevent Drunk and Disorderly Conduct.
This law regulates the behavior of people under the influence
of alcohol and provides for their protective custody to help prevent
the adverse impact on individuals and society from excessive drinking.
An inebriated person engaging in disorderly speech or behavior
in public places or while using public transportation may be subject
to arrest or a small fine.
Beer is essentially a beverage which could have positive effects
to health. Drink moderately and enjoy it. Don't be a nuisance. |
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Japan's Road Traffic Law prohibits
the operation of vehicles and so on by persons who are intoxicated
and also prohibits the provision of alcoholic beverages to or encouragement
of drinking by persons who could potentially operate vehicles and
so on.
Persons found driving drunk or intoxicated are subject to incarceration,
fines and possibly revocation of their driver's license.
Drunk driving results in horrible accidents. Don't do it. |
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Since April 1990, vending machine
sales of alcoholic beverages have been restricted to help prevent
underage drinking and drunk driving. All vending machines selling
alcoholic beverages have been required by the National Tax Agency
to bear indications stating that "Underage drinking and drunk
driving are prohibited by law" and "Sales of alcoholic
beverages by vending machines is prohibited from 11:00 PM to 5:00
AM."
In addition, liquor stores are also required to strictly observe
sales hours under fair competition regulations. |
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