Alcohol producers in Asia got together and discuss how best to self-regulate their advertising and marketing. The International Center for Alcohol Policies (ICAP) was organizing the first of a series of regional workshops on self-regulation of marketing and advertising of beverage alcohol on June 19-20, 2006 in Tokyo. The Asia-Pacific Self-Regulation workshop was being co-sponsored by the Brewers Association of Japan (BAJ) and the Japanese Spirits & Liquor Makers Association (JSLMA).